True Talk: Sustainability – Yesterday's hype or the new normal??

Sustainability is currently struggling: Consumers prioritize other issues, and companies (supposedly)

• Beate Rosenthal – Roland Berger consultant with pragmatic insights for sustainability management
• Prof. Dr. Johanna Gollnhofer – Marketing expert at the University of St. Gallen and author of “The 60% Potential: Using Marketing to Inspire the Masses to Embrace Green Consumption”
• Reinhard Schneider – Owner of the Frosch brand, which has risen to become a market leader through a consistently sustainable approach