Our case studies range from brand relaunches and premium strategies to the emotionalization of an umbrella brand. In 10-minute sessions followed by a Q&A, we’ll take a closer look at a specific project and its key focus.
- 4 inspiring branding, transformation, and design projects
- 8 Strichpunkt experts
- 90 minutes
next125 // Best of Storytelling
How a Franconian kitchen manufacturer is tapping into the premium market
The premium segment of the German kitchen market is as crowded as the truffle stand at a farmers’ market. Nevertheless, with support from Strichpunkt, the Franconian kitchen brand next125 has succeeded in gaining a lasting foothold in the premium market. A key factor in this success is the Creative Makers narrative, which continually reimagines the next125 brand and the kitchen as a living space through new stories. The latest example: a collaboration with Pritzker Prize winner Diébédo Francis Keré and a spectacular next125 appearance at the Salone del Mobile 2025 in Milan!
Metabo // Best of Brand Relaunch
From a rich tradition to great potential: Metabo drills its way forward
Metabo is a brand with a rich history and a strong identity. Like any great brand, however, it must continually reinvent itself—for example, to inspire DIY enthusiasts and younger target groups. This is exactly where we supported Metabo: we repositioned the brand, modernized its core elements—color scheme, layout principles, graphic style, and typography—and thus ensured stronger differentiation in the market. With our modular design system, Metabo now operates with maximum flexibility in its communication design without losing brand recognition.
OLB // Best of Repositioning
More customer focus, more brand, more digital: A traditional bank takes off
Once known as the major local bank of Northern Germany, Oldenburgische Landesbank was on the verge of a major strategic leap: With the acquisition of Degussa Bank, it could become a national player in the banking sector. With its completely modernized brand identity and attractive digital and advisory services, OLB is reflecting this repositioning and demonstrating how a traditional bank with nearly 160 years of history is shaping the banking of tomorrow.
TUI Group // Best of Corporate Website
Blown away: How to infuse an umbrella brand with emotion
Traditional holding company brands usually present themselves in a rather matter-of-fact way. It was no different for Germany’s largest tour operator, the TUI Group. We fundamentally redesigned the TUI Group’s website, giving it new features, a fresh design, and the emotions befitting a travel provider (“The best time of the year”). The result: a website that instantly awakens wanderlust!
- Jun 24, 2025, 2:00 PM
- Hier gehts zur Aufzeichnung