In its 45th year of globetrotting, the outdoor brand Globetrotter is fundamentally reinventing itself by focusing more on sustainability, with repair services, rentals, and the promotion of values taking center stage alongside the sale of outdoor gear.
In this way, the Globetrotter boss wants to turn his million or so customers into a community of like-minded people who share a passion for our planet. Why?
‘Customers expect it from us. And so do our employees,’ says Andreas. In our Globetrotter episode, he tells us about goosebump moments in the Globetrotter repair workshop and his dream of a community of two million people. And along the way, we learn that a midlife crisis can actually be productive.