Waldemar Zeiler is an entrepreneur, activist, author, serial founder, child of immigrants, "Höhle der Löwen" (Dragons' Den) candidate, and the face of his brand—in short: a phenomenon. If it helps his brand, he’ll take the stage dressed as a unicorn or even half-naked. Some find that rather silly, others think it’s great, but it leaves no one indifferent. And that is exactly what matters to the startup founder: After building the condom brand "einhorn" with great personal commitment, he now wants to inspire three million German citizens to use balcony solar power plants from his startup, "zweihorn energy." Of course, Zeiler is throwing himself into this project heart and soul as well. The campaign may still be off to a bumpy start, but hey: sometimes you just have to bare it all.
In our most personal episode to date, this exceptional entrepreneur tells us how he overcame his fear of shitstorms, why he used to want to be a millionaire (and no longer does), and why many more entrepreneurs should put their own face to their brand.
If you want to support the solar campaign from Zweihorn Energy or stick a power plant from Waldemar onto your own balcony, just head over here: https://www.startnext.com/zweihorn-energy (opens in new tab)
Waldemar’s book, "Unfuck the Economy – eine neue Wirtschaft und ein besseres Leben für alle" (Unfuck the Economy – A New Economy and a Better Life for All), is absolutely worth supporting and reading: https://www.penguin.de/leseprobe/Unfuck-the-Economy/leseprobe_9783442315956.pdf (opens in new tab)