Brands like Hipp, Frosch, Weleda, Baufritz, and dm are all members of the "Federal Association for Sustainable Economy," a powerful lobby of pioneering companies committed to future-oriented business practices.
As a kind of alternative FGI, the association fights for the abolition of climate-damaging subsidies, the elimination of competitive disadvantages for ecologically and socially operating companies and the reorganisation of the economy into an ecologically regenerative one. The organisation, which represents 200,000 employees, uses classic lobbying methods. We talk to Katharina Reuter, the managing director, about what chances she has against the FGI industrial lobby, which is a thousand times bigger, where to start as a lobbyist, which federal politician has failed her so far and what the future prospects of the sustainable economy look like. Predicate: Forward-looking!