From 0 to 500 million in revenue, over 80,000 customers, and a market valuation of more than a billion in three years: the speed at which the solar start-up 1KOMMA5° is currently growing is breathtaking. However, the company founded by former Tesla manager Philipp Schröder aims to be far more than just another energy unicorn—namely, a movement. Its goal is already in its name: to limit the warming of our planet to 1.5 degrees, if possible.
Unfortunately, it currently looks as if humanity is going to fail miserably to meet this goal. To reach it somehow after all, renewable energy providers like 1KOMMA5° would actually have to grow into a mass movement—quickly, and extending beyond the usual suspects.
That is why we are especially looking forward to Sophia Rödiger, the unicorn's German marketing director. We want to know from our podcast guest how she turns a brand into a movement. We want to find out what role electrical contractors in Riedrichshausen and sailing clubs on the Outer Alster play in her communication strategy at 1KOMMA5°. But above all: how does one ignite enthusiasm for a low-interest product like electricity? And what would the narrative need to look like that could still turn the botched energy transition into a success story?